The partnerships / 03
On the shirt. In the game.
Southend United’s front-of-shirt sponsor, in real life and in FIFA.
Watchlotto became Southend United’s main shirt partner in 2020. The club’s original kit-launch artwork shows the logo taking its place on the front of the home shirt.
That real-world sponsorship appeared in FIFA through Southend’s in-game kit. It was part of the game’s normal club branding, bringing Watchlotto to a new audience.
Recollections and photographs supplied by Harrison Gwinnett. Read the archive sources.
